The programme was conceived with the intention of finding the good that exists in these communities and using various art forms to highlight these positive elements so that youth living within these communities can use it as an encouraging reference point.
At the same time, it was envisaged that the programme would allow for the creation of a creative space where specifically targeted youth within these communities could learn and express themselves. Within this framework, participants would learn important skills, but more important, they would assist in creating the aesthetic that would better define themselves and their communities. For those who have shown clear artistic talent, they are expected to create at a level where they can become competent in their specialised area. They can even take it a step further and use their art to embark on their own entrepreneurial/professional path. Already, some of the art that is produced in the programme is sold through the Foundation.
Art on the Street is part of The MultiCare Youth Foundation's Visual Arts programme, which also includes the provision of training workshops and guided practice for teachers and students in a variety of art forms, with emphasis on the value of art for creative expression and as a career option.